Shares of Rocket Fuel Inc. (NASDAQ:FUEL) shot up 2.1% on Friday . The company traded as high as $2.98 and last traded at $2.90, with a volume of 123,676 shares trading hands. The stock had previously closed at $2.84.

A number of research firms have weighed in on FUEL. Zacks Investment Research upgraded shares of Rocket Fuel from a “hold” rating to a “buy” rating and set a $2.50 price objective for the company in a research note on Wednesday, July 13th. BMO Capital Markets restated a “hold” rating and set a $4.00 price objective on shares of Rocket Fuel in a research note on Monday, July 18th. Needham & Company LLC restated a “hold” rating on shares of Rocket Fuel in a research note on Thursday, August 4th. Credit Suisse Group AG restated an “outperform” rating and set a $7.00 price objective on shares of Rocket Fuel in a research note on Wednesday, August 3rd. Finally, Wells Fargo & Co. restated a “hold” rating on shares of Rocket Fuel in a research note on Wednesday, May 11th. One analyst has rated the stock with a sell rating, seven have given a hold rating, one has issued a buy rating and one has given a strong buy rating to the stock. Rocket Fuel currently has a consensus rating of “Hold” and an average target price of $4.21.

The firm’s market cap is $128.02 million. The stock has a 50-day moving average price of $2.56 and a 200-day moving average price of $2.78.

Rocket Fuel (NASDAQ:FUEL) last released its quarterly earnings data on Tuesday, August 2nd. The company reported ($0.15) earnings per share for the quarter, topping the Zacks’ consensus estimate of ($0.23) by $0.08. The business earned $117 million during the quarter, compared to analysts’ expectations of $111.48 million. During the same period last year, the company earned ($0.17) earnings per share. The firm’s revenue was down 2.6% compared to the same quarter last year. On average, analysts expect that Rocket Fuel Inc. will post ($0.60) EPS for the current year.

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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