Shares of SITO Mobile Ltd. (NASDAQ:SITO) traded up 7% during trading on Friday . The stock traded as high as $5.06 and last traded at $5.06, with a volume of 71,127 shares trading hands. The stock had previously closed at $4.73.

A number of research firms have issued reports on SITO. Zacks Investment Research downgraded SITO Mobile from a “buy” rating to a “hold” rating in a research note on Friday, May 6th. Craig Hallum began coverage on SITO Mobile in a research note on Wednesday, July 6th. They set a “buy” rating and a $6.50 price target for the company. Finally, Maxim Group began coverage on SITO Mobile in a research note on Monday, June 13th. They set a “buy” rating and a $8.00 price target for the company.

The company’s market capitalization is $87.93 million. The stock’s 50-day moving average price is $4.33 and its 200-day moving average price is $3.29.

SITO Mobile (NASDAQ:SITO) last issued its quarterly earnings data on Monday, August 15th. The company reported $0.04 EPS for the quarter, beating the consensus estimate of ($0.04) by $0.08. Analysts expect that SITO Mobile Ltd. will post $0.03 earnings per share for the current fiscal year.

SITO Mobile Ltd., formerly Single Touch Systems Inc, is a provider of mobile location-based advertising platform serving businesses, advertisers and brands. The Company provides solutions through its platform, which allows marketers to create content targeted to audiences, based on location, interests, behaviors and loyalty.

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