Shares of Salesforce.com Inc. (NYSE:CRM) traded up 2.6% during trading on Thursday . The stock traded as high as $79.96 and last traded at $79.81, with a volume of 4,425,587 shares changing hands. The stock had previously closed at $77.82.

Several analysts have commented on the company. Wedbush reaffirmed an “outperform” rating and set a $98.00 price objective on shares of Salesforce.com in a research note on Friday. Vetr downgraded Salesforce.com from a “sell” rating to a “strong sell” rating and set a $70.42 price objective for the company. in a research note on Thursday. Stifel Nicolaus reaffirmed a “buy” rating and set a $93.00 price objective on shares of Salesforce.com in a research note on Thursday. Bank of America Corp. reaffirmed a “buy” rating and set a $77.82 price objective (down from $100.00) on shares of Salesforce.com in a research note on Thursday. Finally, Mizuho reaffirmed a “buy” rating and set a $100.00 price objective on shares of Salesforce.com in a research note on Tuesday. Three investment analysts have rated the stock with a sell rating, four have given a hold rating, thirty-nine have assigned a buy rating and one has given a strong buy rating to the company’s stock. Salesforce.com has a consensus rating of “Buy” and a consensus target price of $92.17.

The firm’s market capitalization is $54.22 billion. The stock has a 50 day moving average price of $80.50 and a 200 day moving average price of $76.39.

In related news, Chairman Marc Benioff sold 12,500 shares of the firm’s stock in a transaction on Friday, August 26th. The shares were sold at an average price of $79.95, for a total transaction of $999,375.00. Following the sale, the chairman now directly owns 35,383,000 shares in the company, valued at $2,828,870,850. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CAO Joe Allanson sold 564 shares of the firm’s stock in a transaction on Tuesday, May 31st. The stock was sold at an average price of $83.50, for a total transaction of $47,094.00. Following the sale, the chief accounting officer now owns 22,633 shares in the company, valued at $1,889,855.50. The disclosure for this sale can be found here.

Several large investors recently modified their holdings of CRM. Schwab Charles Investment Management Inc. raised its stake in shares of Salesforce.com by 4.8% in the fourth quarter. Schwab Charles Investment Management Inc. now owns 1,595,430 shares of the CRM provider’s stock worth $125,082,000 after buying an additional 72,605 shares during the last quarter. American International Group Inc. raised its stake in shares of Salesforce.com by 2.4% in the fourth quarter. American International Group Inc. now owns 242,475 shares of the CRM provider’s stock worth $19,011,000 after buying an additional 5,583 shares during the last quarter. Finally, RS Investment Management Co. LLC raised its stake in shares of Salesforce.com by 171.3% in the fourth quarter. RS Investment Management Co. LLC now owns 111,850 shares of the CRM provider’s stock worth $8,769,000 after buying an additional 70,620 shares during the last quarter.

salesforce.com, inc. is a provider of enterprise cloud computing solutions, with a focus on customer relationship management (CRM). The Company’s Customer Success Platform, including sales force automation, customer service and support, marketing automation, community management, analytics, application development, Internet of Things (IoT) integration and its professional cloud services, provide the next-generation platform of enterprise applications and services.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.