Telefonica Brasil SA (NYSE:VIV) shares hit a new 52-week high during mid-day trading on Friday . The stock traded as high as $15.42 and last traded at $15.11, with a volume of 1,211,422 shares traded. The stock had previously closed at $14.95.

Several brokerages have recently issued reports on VIV. Zacks Investment Research lowered Telefonica Brasil SA from a “buy” rating to a “hold” rating in a research report on Wednesday, August 3rd. Barclays PLC increased their target price on Telefonica Brasil SA from $17.00 to $17.50 and gave the stock an “overweight” rating in a research report on Thursday, July 28th. Morgan Stanley lowered Telefonica Brasil SA from an “overweight” rating to an “equal weight” rating in a research report on Wednesday, July 6th. Goldman Sachs Group Inc. reissued a “neutral” rating on shares of Telefonica Brasil SA in a research report on Tuesday, June 28th. Finally, Credit Suisse Group AG lowered Telefonica Brasil SA from an “outperform” rating to a “neutral” rating in a research report on Wednesday, May 25th. One research analyst has rated the stock with a sell rating, four have given a hold rating and one has given a buy rating to the stock. The company currently has an average rating of “Hold” and an average target price of $13.90.

The company has a market capitalization of $25.09 billion and a P/E ratio of 20.93. The firm’s 50-day moving average price is $14.59 and its 200-day moving average price is $12.37.

Telefonica Brasil SA is a mobile telecommunications company in Brazil offering postpaid mobile services. The Company also operates as a fixed telecommunications company in the state of Sao Paulo. It offers its clients a portfolio of products, including mobile and fixed voice, mobile data, fixed broadband, ultra-fast broadband (UBB), Pay television, information technology and digital services (such as e-health, cloud and financial services).

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