TubeMogul Inc. (NASDAQ:TUBE) shares shot up 1.7% on Friday . The company traded as high as $9.33 and last traded at $9.13, with a volume of 160,654 shares trading hands. The stock had previously closed at $8.98.

A number of research firms have recently weighed in on TUBE. JMP Securities cut TubeMogul from an “outperform” rating to a “market perform” rating in a research report on Tuesday, August 9th. JPMorgan Chase & Co. lowered their price objective on TubeMogul from $20.00 to $17.00 and set an “overweight” rating on the stock in a research report on Tuesday, August 9th. Oppenheimer Holdings Inc. reaffirmed a “buy” rating and set a $18.00 price objective on shares of TubeMogul in a research report on Tuesday, May 10th. Albert Fried & Company reaffirmed a “buy” rating on shares of TubeMogul in a research report on Sunday, May 22nd. Finally, Bank of America Corp. reaffirmed a “buy” rating on shares of TubeMogul in a research report on Sunday, May 22nd. Two equities research analysts have rated the stock with a sell rating, four have issued a hold rating and eleven have given a buy rating to the stock. The stock currently has a consensus rating of “Buy” and an average price target of $16.09.

The stock has a 50 day moving average price of $10.56 and a 200-day moving average price of $11.92. The stock’s market cap is $328.52 million.

TubeMogul (NASDAQ:TUBE) last released its earnings results on Monday, August 8th. The company reported ($0.11) earnings per share (EPS) for the quarter, missing the Zacks’ consensus estimate of ($0.07) by $0.04. During the same period in the previous year, the business posted ($0.04) EPS. The company earned $55.40 million during the quarter, compared to analysts’ expectations of $58.14 million. The company’s revenue for the quarter was up 22.0% compared to the same quarter last year. On average, analysts expect that TubeMogul Inc. will post ($0.58) earnings per share for the current year.

In other TubeMogul news, Director Ashu Garg sold 6,978 shares of TubeMogul stock in a transaction dated Monday, June 6th. The stock was sold at an average price of $12.69, for a total transaction of $88,550.82. Following the completion of the sale, the director now directly owns 3,174 shares of the company’s stock, valued at approximately $40,278.06. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Brett Wilson sold 30,000 shares of TubeMogul stock in a transaction dated Tuesday, August 2nd. The stock was sold at an average price of $11.06, for a total value of $331,800.00. The disclosure for this sale can be found here.

TubeMogul, Inc provides software for brand advertising. The Company’s software platform is used by advertisers to plan, buy, measure and optimize their global brand advertising. Its self-serve software platform enables advertisers to buy advertisement inventory across various advertising channels, including linear television, video-on-demand, connected television, digital video, digital display and social media.

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