Shares of comScore Inc. (NASDAQ:SCOR) shot up 1.6% during mid-day trading on Wednesday . The stock traded as high as $30.74 and last traded at $30.69, with a volume of 259,631 shares traded. The stock had previously closed at $30.21.

Several analysts have issued reports on SCOR shares. Cantor Fitzgerald restated a “hold” rating on shares of comScore in a research note on Sunday, May 15th. Telsey Advisory Group lowered comScore from an “outperform” rating to a “market perform” rating and dropped their price objective for the company from $60.00 to $35.00 in a research note on Tuesday, June 28th. William Blair lowered comScore from an “outperform” rating to a “market perform” rating in a research note on Tuesday, June 28th. Susquehanna lowered comScore from a “positive” rating to a “neutral” rating in a research note on Wednesday, June 29th. Finally, Jefferies Group restated a “hold” rating and issued a $28.00 price objective on shares of comScore in a research note on Tuesday, July 12th. Eight equities research analysts have rated the stock with a hold rating and five have given a buy rating to the company’s stock. comScore currently has an average rating of “Hold” and an average price target of $41.27.

The stock has a 50 day moving average price of $27.27 and a 200 day moving average price of $30.01. The company’s market cap is $1.19 billion.

In related news, major shareholder Plc Wpp purchased 60,000 shares of the business’s stock in a transaction on Thursday, August 25th. The stock was acquired at an average price of $29.58 per share, for a total transaction of $1,774,800.00. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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