Baozun Inc (NASDAQ:BZUN) shot up 2% during mid-day trading on Thursday . The company traded as high as $13.84 and last traded at $13.46, with a volume of 374,680 shares traded. The stock had previously closed at $13.19.

Separately, Zacks Investment Research lowered shares of Baozun from a “hold” rating to a “sell” rating in a report on Wednesday, May 25th.

The firm’s 50 day moving average price is $8.82 and its 200 day moving average price is $6.80. The company has a market cap of $668.25 million and a PE ratio of 170.25.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings results on Thursday, August 4th. The company reported $0.15 earnings per share for the quarter, topping the Zacks’ consensus estimate of $0.02 by $0.13. During the same quarter in the previous year, the company earned $0.24 earnings per share. The firm earned $700.30 million during the quarter, compared to the consensus estimate of $101.81 million. The business’s revenue for the quarter was up 35.3% compared to the same quarter last year. On average, equities research analysts forecast that Baozun Inc will post $0.26 earnings per share for the current fiscal year.

A hedge fund recently raised its stake in Baozun stock. Ameriprise Financial Inc. increased its stake in Baozun Inc (NASDAQ:BZUN) by 0.7% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 153,867 shares of the company’s stock after buying an additional 1,041 shares during the period. Ameriprise Financial Inc. owned about 0.31% of Baozun worth $1,261,000 as of its most recent SEC filing.

Baozun Inc, formerly Baozun Cayman Inc, is a holding company. The Company through its wholly owned subsidiary, Shanghai Baozun E-Commerce Limited, provides e-commerce solutions in China. The Company is a digital and e-commerce service partner in China. The Company is engaged in providing e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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