Shares of Gaiam Inc. (NASDAQ:GAIA) dropped 7.2% during mid-day trading on Thursday . The company traded as low as $7.31 and last traded at $7.36, with a volume of 60,545 shares. The stock had previously closed at $7.93.

GAIA has been the topic of a number of research reports. Zacks Investment Research downgraded Gaiam from a “hold” rating to a “strong sell” rating in a research note on Wednesday, May 11th. TheStreet downgraded Gaiam from a “buy” rating to a “hold” rating in a research note on Tuesday, July 5th.

The company’s market cap is $111.41 million. The firm’s 50-day moving average is $7.96 and its 200-day moving average is $7.05.

Gaiam (NASDAQ:GAIA) last posted its earnings results on Monday, August 8th. The company reported ($0.10) EPS for the quarter, missing the consensus estimate of $0.10 by $0.20. The company earned $4.20 million during the quarter, compared to analysts’ expectations of $41.70 million. On average, analysts forecast that Gaiam Inc. will post $0.42 earnings per share for the current year.

In related news, major shareholder Prentice Capital Management, L sold 13,755 shares of the firm’s stock in a transaction dated Thursday, June 9th. The stock was sold at an average price of $7.85, for a total transaction of $107,976.75. The transaction was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Lynn Powers sold 109,200 shares of the firm’s stock in a transaction dated Friday, June 17th. The stock was sold at an average price of $7.60, for a total value of $829,920.00. Following the sale, the chief executive officer now directly owns 264,000 shares in the company, valued at $2,006,400. The disclosure for this sale can be found here.

Gaiam, Inc develops and markets yoga and fitness accessories, apparel and media under Gaiam’s brands. The Company operates in two segments: the Gaiam Brand segment and the Gaia segment. The Company also sells its products through its digital partners, Websites and e-commerce channels. Its products and services are targeted to various levels of yoga and fitness enthusiasts, including professionals.

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