Health Insurance Innovations Inc. (NASDAQ:HIIQ) shot up 3.3% during mid-day trading on Tuesday . The stock traded as high as $5.40 and last traded at $5.40, with a volume of 64,526 shares. The stock had previously closed at $5.23.

Several brokerages have issued reports on HIIQ. TheStreet raised Health Insurance Innovations from a “sell” rating to a “hold” rating in a research note on Monday, May 23rd. Zacks Investment Research lowered Health Insurance Innovations from a “buy” rating to a “hold” rating in a research note on Thursday, July 28th. Northland Securities began coverage on Health Insurance Innovations in a research note on Tuesday, June 7th. They set an “outperform” rating for the company. Finally, Raymond James Financial Inc. lowered Health Insurance Innovations from a “strong-buy” rating to a “market perform” rating in a research note on Thursday, June 9th.

The company has a market capitalization of $44.56 million and a P/E ratio of 11.94. The firm’s 50 day moving average price is $4.53 and its 200-day moving average price is $5.47.

Health Insurance Innovations (NASDAQ:HIIQ) last announced its earnings results on Monday, August 8th. The company reported $0.27 EPS for the quarter, topping the Zacks’ consensus estimate of $0.06 by $0.21. The company earned $44.50 million during the quarter, compared to the consensus estimate of $37.11 million. On average, equities research analysts expect that Health Insurance Innovations Inc. will post $0.63 earnings per share for the current year.

In related news, CEO Patrick Mcnamee bought 15,000 shares of the firm’s stock in a transaction that occurred on Wednesday, August 10th. The shares were bought at an average cost of $4.52 per share, with a total value of $67,800.00. The purchase was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, major shareholder Cannell Capital Llc bought 11,144 shares of the firm’s stock in a transaction that occurred on Wednesday, June 29th. The stock was bought at an average cost of $3.94 per share, for a total transaction of $43,907.36. The disclosure for this purchase can be found here.

Health Insurance Innovations, Inc is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans.

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