Shares of Health Insurance Innovations Inc. (NASDAQ:HIIQ) traded down 3% during mid-day trading on Thursday . The company traded as low as $5.43 and last traded at $5.55, with a volume of 77,132 shares trading hands. The stock had previously closed at $5.72.

A number of analysts recently issued reports on the company. Zacks Investment Research raised Health Insurance Innovations from a “hold” rating to a “strong-buy” rating and set a $5.00 price objective for the company in a research report on Thursday, August 11th. Raymond James Financial Inc. cut Health Insurance Innovations from a “strong-buy” rating to a “market perform” rating in a research report on Thursday, June 9th. Northland Securities assumed coverage on Health Insurance Innovations in a research report on Tuesday, June 7th. They issued an “outperform” rating for the company. Finally, TheStreet raised Health Insurance Innovations from a “sell” rating to a “hold” rating in a research report on Monday, May 23rd.

The firm has a 50 day moving average price of $4.53 and a 200 day moving average price of $5.47. The company has a market capitalization of $43.40 million and a P/E ratio of 11.63.

Health Insurance Innovations (NASDAQ:HIIQ) last issued its earnings results on Monday, August 8th. The company reported $0.27 EPS for the quarter, beating the consensus estimate of $0.06 by $0.21. The business had revenue of $44.50 million for the quarter, compared to the consensus estimate of $37.11 million. Equities analysts expect that Health Insurance Innovations Inc. will post $0.63 EPS for the current fiscal year.

In other news, CEO Patrick Mcnamee acquired 15,000 shares of the stock in a transaction that occurred on Wednesday, August 10th. The stock was acquired at an average price of $4.52 per share, for a total transaction of $67,800.00. The purchase was disclosed in a filing with the SEC, which can be accessed through this link. Also, major shareholder Cannell Capital Llc acquired 45,000 shares of the stock in a transaction that occurred on Thursday, June 16th. The stock was purchased at an average price of $4.01 per share, with a total value of $180,450.00. The disclosure for this purchase can be found here.

Health Insurance Innovations, Inc is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans.

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