Activision Blizzard Inc. (NASDAQ:ATVI) reached a new 52-week high during mid-day trading on Friday . The company traded as high as $43.10 and last traded at $42.96, with a volume of 5,561,949 shares trading hands. The stock had previously closed at $42.15.

ATVI has been the topic of a number of research analyst reports. MKM Partners cut shares of Activision Blizzard from a “buy” rating to a “neutral” rating and lifted their price target for the company from $40.00 to $42.00 in a research note on Thursday, July 28th. They noted that the move was a valuation call. Robert W. Baird restated an “outperform” rating and issued a $46.00 price objective (up previously from $43.00) on shares of Activision Blizzard in a report on Sunday, August 7th. Jefferies Group restated a “buy” rating on shares of Activision Blizzard in a report on Monday, August 22nd. Piper Jaffray Cos. restated an “overweight” rating and issued a $42.00 price objective on shares of Activision Blizzard in a report on Wednesday, July 27th. Finally, BMO Capital Markets restated a “market perform” rating and issued a $38.00 price objective on shares of Activision Blizzard in a report on Wednesday, August 10th. Four analysts have rated the stock with a hold rating and seventeen have issued a buy rating to the company. Activision Blizzard presently has an average rating of “Buy” and an average target price of $43.32.

The stock has a market capitalization of $31.70 billion and a P/E ratio of 43.056. The firm’s 50-day moving average is $40.93 and its 200-day moving average is $36.89.

Activision Blizzard (NASDAQ:ATVI) last posted its quarterly earnings data on Thursday, August 4th. The company reported $0.45 EPS for the quarter, topping the Zacks’ consensus estimate of $0.42 by $0.03. The firm earned $1.57 billion during the quarter, compared to the consensus estimate of $1.44 billion. The firm’s quarterly revenue was up 112.0% on a year-over-year basis. During the same period in the prior year, the firm posted $0.13 EPS. On average, analysts anticipate that Activision Blizzard Inc. will post $1.97 earnings per share for the current year.

In related news, CEO Michael Morhaime sold 163,400 shares of Activision Blizzard stock in a transaction on Monday, June 13th. The stock was sold at an average price of $37.77, for a total value of $6,171,618.00. Following the transaction, the chief executive officer now directly owns 370,065 shares in the company, valued at approximately $13,977,355.05. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, COO Thomas Tippl sold 44,427 shares of Activision Blizzard stock in a transaction on Monday, August 15th. The stock was sold at an average price of $41.83, for a total value of $1,858,381.41. The disclosure for this sale can be found here.

Activision Blizzard, Inc is a developer and publisher of online, personal computer (PC), video game console, handheld, mobile and tablet games. The Company operates through Activision Publishing, Inc (Activision) and its subsidiaries, Blizzard Entertainment, Inc (Blizzard) and its subsidiaries, and Other segments.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with MarketBeat.com's FREE daily email newsletter.