Shares of comScore Inc. (NASDAQ:SCOR) shot up 1.6% during mid-day trading on Wednesday . The stock traded as high as $30.74 and last traded at $30.69, with a volume of 259,631 shares trading hands. The stock had previously closed at $30.21.

Several research firms have issued reports on SCOR. Telsey Advisory Group lowered comScore from an “outperform” rating to a “market perform” rating and dropped their price objective for the company from $60.00 to $35.00 in a research note on Tuesday, June 28th. William Blair downgraded comScore from an “outperform” rating to a “market perform” rating in a research report on Tuesday, June 28th. Cantor Fitzgerald reaffirmed a “hold” rating on shares of comScore in a research report on Sunday, May 15th. Sidoti downgraded comScore from a “buy” rating to a “neutral” rating and set a $30.00 target price on the stock. in a research report on Wednesday, July 13th. Finally, Jefferies Group reaffirmed a “hold” rating and issued a $28.00 target price on shares of comScore in a research report on Tuesday, July 12th. Eight analysts have rated the stock with a hold rating and five have issued a buy rating to the stock. The company presently has a consensus rating of “Hold” and an average price target of $41.27.

The firm’s 50 day moving average price is $27.47 and its 200 day moving average price is $30.03. The firm’s market cap is $1.22 billion.

In other news, major shareholder Plc Wpp purchased 120,000 shares of the business’s stock in a transaction dated Friday, August 12th. The stock was acquired at an average price of $25.98 per share, with a total value of $3,117,600.00. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

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