Traders sold shares of The Priceline Group Inc. (NASDAQ:PCLN) on strength during trading on Friday. $102.48 million flowed into the stock on the tick-up and $120.92 million flowed out of the stock on the tick-down, for a money net flow of $18.44 million out of the stock. Of all stocks tracked, The Priceline Group had the 0th highest net out-flow for the day. The Priceline Group traded up $1.86 for the day and closed at $1,418.59

A number of research firms have commented on PCLN. Cantor Fitzgerald reiterated a “buy” rating on shares of The Priceline Group in a report on Saturday, June 4th. Jefferies Group reiterated a “buy” rating and issued a $1,660.00 price objective on shares of The Priceline Group in a report on Monday, June 27th. Royal Bank Of Canada reiterated an “outperform” rating and issued a $1,600.00 price objective on shares of The Priceline Group in a report on Tuesday, June 28th. Tigress Financial reiterated a “buy” rating on shares of The Priceline Group in a report on Thursday, June 30th. Finally, Deutsche Bank AG reiterated a “hold” rating on shares of The Priceline Group in a report on Sunday, July 10th. Five research analysts have rated the stock with a hold rating, twenty-two have given a buy rating and one has issued a strong buy rating to the company’s stock. The stock has an average rating of “Buy” and an average target price of $1,517.95.

The stock has a market capitalization of $70.33 billion and a price-to-earnings ratio of 27.06. The stock has a 50 day moving average of $1,384.48 and a 200-day moving average of $1,319.75.

The Priceline Group (NASDAQ:PCLN) last announced its quarterly earnings data on Thursday, August 4th. The company reported $13.93 earnings per share (EPS) for the quarter, beating the consensus estimate of $12.69 by $1.24. The firm had revenue of $2.55 billion for the quarter, compared to analysts’ expectations of $2.58 billion. During the same period in the previous year, the company posted $12.45 EPS. The business’s quarterly revenue was up 12.1% on a year-over-year basis. Equities analysts anticipate that The Priceline Group Inc. will post $68.78 earnings per share for the current year.

In related news, CEO Gillian Tans sold 131 shares of the company’s stock in a transaction that occurred on Friday, July 15th. The shares were sold at an average price of $1,327.89, for a total transaction of $173,953.59. Following the transaction, the chief executive officer now owns 6,049 shares of the company’s stock, valued at $8,032,406.61. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Jeffery H. Boyd sold 3,000 shares of the company’s stock in a transaction that occurred on Monday, August 1st. The shares were sold at an average price of $1,353.90, for a total transaction of $4,061,700.00. Following the transaction, the chief executive officer now directly owns 94,488 shares in the company, valued at approximately $127,927,303.20. The disclosure for this sale can be found here.

The Priceline Group Inc is a provider of travel and restaurant reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.

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