Shares of TrueCar Inc. (NASDAQ:TRUE) traded down 1% on Friday . The stock traded as low as $9.72 and last traded at $9.73, with a volume of 244,088 shares changing hands. The stock had previously closed at $9.83.

Several analysts have weighed in on the company. Morgan Stanley reaffirmed a “hold” rating on shares of TrueCar in a report on Sunday, May 8th. B. Riley upgraded TrueCar from a “sell” rating to a “neutral” rating and increased their price objective for the company from $5.00 to $9.50 in a research report on Tuesday, August 30th. Craig Hallum reiterated a “hold” rating on shares of TrueCar in a research report on Friday, August 5th. RBC Capital Markets reiterated a “sector perform” rating and set a $10.00 price objective (up from $6.00) on shares of TrueCar in a research report on Monday, August 8th. Finally, Zacks Investment Research upgraded TrueCar from a “hold” rating to a “buy” rating and set a $10.00 price objective on the stock in a research report on Wednesday, August 3rd. Ten research analysts have rated the stock with a hold rating, one has given a buy rating and one has given a strong buy rating to the company. TrueCar has an average rating of “Hold” and an average price target of $8.47.

The firm has a 50 day moving average price of $9.84 and a 200 day moving average price of $7.34. The firm’s market cap is $818.14 million.

TrueCar (NASDAQ:TRUE) last announced its quarterly earnings data on Thursday, August 4th. The company reported ($0.05) EPS for the quarter, beating the Thomson Reuters’ consensus estimate of ($0.10) by $0.05. During the same quarter in the previous year, the firm earned ($0.05) earnings per share. The business earned $66.42 million during the quarter, compared to analysts’ expectations of $65.52 million. TrueCar’s revenue was up 1.7% on a year-over-year basis. Equities research analysts anticipate that TrueCar Inc. will post ($0.25) earnings per share for the current year.

In other news, Director John Krafcik sold 16,541 shares of the business’s stock in a transaction dated Tuesday, August 9th. The stock was sold at an average price of $10.68, for a total value of $176,657.88. Following the transaction, the director now directly owns 74,869 shares in the company, valued at $799,600.92. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, major shareholder Services Automobile Ass United sold 170,000 shares of the business’s stock in a transaction dated Tuesday, July 5th. The shares were sold at an average price of $7.91, for a total value of $1,344,700.00. Following the completion of the transaction, the insider now owns 10,325,587 shares in the company, valued at $81,675,393.17. The disclosure for this sale can be found here.

TrueCar, Inc offers a diverse software ecosystem for buying cars. The Company’s software ecosystem is based on a common technology infrastructure, and powered by data and analytics. The Company operates its platform on the TrueCar Website and its branded mobile experience. It customizes and operates its platform on a co-branded basis for its affinity group marketing partners, including financial institutions, membership-based organizations, and employee buying programs for enterprises.

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