Traders purchased shares of Procter & Gamble Co. (NYSE:PG) on weakness during trading on Wednesday after an insider sold shares in the company. $424.85 million flowed into the stock on the tick-up and $343.11 million flowed out of the stock on the tick-down, for a money net flow of $81.74 million into the stock. Of all equities tracked, Procter & Gamble Co. had the 2nd highest net in-flow for the day. Procter & Gamble Co. traded down ($0.78) for the day and closed at $87.80Specifically, CEO David S. Taylor sold 72,525 shares of Procter & Gamble Co. stock in a transaction on Friday, August 5th. The stock was sold at an average price of $85.76, for a total value of $6,219,744.00. Following the completion of the sale, the chief executive officer now directly owns 136,933 shares of the company’s stock, valued at approximately $11,743,374.08. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Juan Fernando Posada sold 10,000 shares of Procter & Gamble Co. stock in a transaction on Monday, September 19th. The shares were sold at an average price of $88.58, for a total value of $885,800.00. Following the completion of the sale, the insider now directly owns 26,452 shares of the company’s stock, valued at $2,343,118.16. The disclosure for this sale can be found here. 0.35% of the stock is owned by insiders.

A number of brokerages recently commented on PG. B. Riley reaffirmed a “neutral” rating and set a $74.00 price objective on shares of Procter & Gamble Co. in a research note on Wednesday, August 3rd. Zacks Investment Research cut Procter & Gamble Co. from a “hold” rating to a “sell” rating in a research note on Monday, July 11th. Vetr raised Procter & Gamble Co. from a “sell” rating to a “buy” rating and set a $89.50 price objective for the company in a research note on Wednesday, June 15th. Stifel Nicolaus set a $93.00 price objective on Procter & Gamble Co. and gave the stock a “buy” rating in a research note on Wednesday, August 3rd. Finally, Goldman Sachs Group Inc. reaffirmed a “neutral” rating and set a $88.00 price objective (up from $81.00) on shares of Procter & Gamble Co. in a research note on Friday, July 15th. Ten analysts have rated the stock with a hold rating and fifteen have issued a buy rating to the company’s stock. The company has a consensus rating of “Buy” and a consensus price target of $89.58.

The firm has a 50-day moving average price of $87.38 and a 200 day moving average price of $84.04. The firm has a market cap of $237.49 billion, a PE ratio of 24.09 and a beta of 0.51.

Procter & Gamble Co. (NYSE:PG) last issued its earnings results on Tuesday, August 2nd. The company reported $0.79 EPS for the quarter, beating the Thomson Reuters’ consensus estimate of $0.74 by $0.05. The company earned $16.10 billion during the quarter, compared to the consensus estimate of $15.83 billion. Procter & Gamble Co. had a return on equity of 17.48% and a net margin of 16.09%. The firm’s revenue for the quarter was down 2.7% compared to the same quarter last year. During the same period last year, the business posted $1.00 EPS. On average, analysts forecast that Procter & Gamble Co. will post $0.02 EPS for the current year.

Several hedge funds have recently modified their holdings of the stock. BlackRock Fund Advisors increased its stake in shares of Procter & Gamble Co. by 0.7% in the first quarter. BlackRock Fund Advisors now owns 35,929,242 shares of the company’s stock valued at $2,957,336,000 after buying an additional 265,762 shares in the last quarter. Ngam Advisors L.P. increased its stake in shares of Procter & Gamble Co. by 5.2% in the first quarter. Ngam Advisors L.P. now owns 598,608 shares of the company’s stock valued at $49,271,000 after buying an additional 29,768 shares in the last quarter. First Financial Bank N.A. Trust Division increased its stake in shares of Procter & Gamble Co. by 3.5% in the second quarter. First Financial Bank N.A. Trust Division now owns 343,217 shares of the company’s stock valued at $29,060,000 after buying an additional 11,650 shares in the last quarter. Prudential Financial Inc. increased its stake in shares of Procter & Gamble Co. by 2.2% in the first quarter. Prudential Financial Inc. now owns 6,665,314 shares of the company’s stock valued at $548,622,000 after buying an additional 145,882 shares in the last quarter. Finally, Marathon Asset Management LLP increased its stake in shares of Procter & Gamble Co. by 1.9% in the second quarter. Marathon Asset Management LLP now owns 2,051,718 shares of the company’s stock valued at $173,719,000 after buying an additional 38,942 shares in the last quarter. Institutional investors own 58.73% of the company’s stock.

About Procter & Gamble Co.

The Procter & Gamble Company (P&G) provides consumer packaged goods. The Company operates in five segments under GBUs: Beauty, which offers a range of products ranging from deodorants to cosmetics to skin care; Grooming, which includes blades, razors and electronic hair removal devices, such as electric razors and epilators; Health Care, which includes oral care and personal health care products.; Fabric Care and Home Care, which consists of a range of fabric care products, home care products and batteries, and Baby Feminine and Family Care, which offers diapers, pants, baby wipe, Bounty paper, towel and Charmin toilet paper brands.

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