Harte-Hanks Inc. (NYSE:HHS) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a report issued on Tuesday. The firm presently has a $2.00 price objective on the stock. Zacks Investment Research’s price target points to a potential upside of 22.70% from the company’s current price.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

A number of other brokerages have also recently weighed in on HHS. BMO Capital Markets reiterated a “hold” rating on shares of Harte-Hanks in a research note on Monday, July 18th. Singular Research decreased their price target on shares of Harte-Hanks from $4.50 to $3.80 and set a “buy” rating for the company in a research note on Tuesday, June 21st. One research analyst has rated the stock with a sell rating, one has given a hold rating and three have assigned a buy rating to the stock. The company currently has a consensus rating of “Hold” and a consensus price target of $3.45.

Shares of Harte-Hanks (NYSE:HHS) opened at 1.63 on Tuesday. The stock has a 50 day moving average of $1.61 and a 200 day moving average of $1.73. The firm’s market cap is $100.26 million. Harte-Hanks has a 12 month low of $0.85 and a 12 month high of $4.35.

Harte-Hanks (NYSE:HHS) last issued its quarterly earnings results on Tuesday, August 9th. The company reported ($0.11) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.07) by $0.04. The business had revenue of $97.30 million for the quarter, compared to analyst estimates of $116.25 million. Harte-Hanks had a positive return on equity of 1.11% and a negative net margin of 38.76%. The firm’s revenue for the quarter was down 10.9% on a year-over-year basis. During the same quarter in the prior year, the company earned $0.04 EPS. On average, equities research analysts expect that Harte-Hanks will post ($0.02) EPS for the current fiscal year.

A number of institutional investors have recently made changes to their positions in HHS. Royce & Associates LP increased its position in shares of Harte-Hanks by 28.2% in the second quarter. Royce & Associates LP now owns 803,400 shares of the company’s stock worth $1,277,000 after buying an additional 176,830 shares during the last quarter. Renaissance Technologies LLC increased its position in shares of Harte-Hanks by 41.1% in the first quarter. Renaissance Technologies LLC now owns 643,200 shares of the company’s stock worth $1,627,000 after buying an additional 187,500 shares during the last quarter. JPMorgan Chase & Co. increased its position in shares of Harte-Hanks by 98,406.7% in the first quarter. JPMorgan Chase & Co. now owns 470,862 shares of the company’s stock worth $1,192,000 after buying an additional 470,384 shares during the last quarter. Foundry Partners LLC purchased a new position in shares of Harte-Hanks during the third quarter worth approximately $655,000. Finally, Principal Financial Group Inc. increased its position in shares of Harte-Hanks by 3.1% in the second quarter. Principal Financial Group Inc. now owns 333,002 shares of the company’s stock worth $529,000 after buying an additional 10,007 shares during the last quarter. Institutional investors own 44.58% of the company’s stock.

About Harte-Hanks

Harte Hanks, Inc is a multi-channel marketing company. The Company operates through two segments, which include Customer Interaction and Trillium Software. The Customer Interaction segment provides a range of integrated, multi-channel, data-driven solutions for a range of brands around the globe. The Trillium Software segment is engaged in providing enterprise data quality solutions.

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