comScore Inc. (SCOR) Rating Increased to Buy at Zacks Investment Research
comScore Inc. (NASDAQ:SCOR) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a research note issued on Wednesday. The firm currently has a $33.00 target price on the stock. Zacks Investment Research’s target price suggests a potential upside of 11.30% from the stock’s previous close.
According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “
A number of other equities research analysts have also recently commented on SCOR. Cantor Fitzgerald reiterated a “hold” rating on shares of comScore in a report on Monday, August 15th. Oppenheimer Holdings Inc. reduced their price target on comScore from $54.00 to $43.00 and set an “outperform” rating on the stock in a research note on Thursday, August 11th. William Blair lowered comScore from an “outperform” rating to a “market perform” rating in a research note on Tuesday, June 28th. Susquehanna lowered comScore from a “positive” rating to a “neutral” rating in a research note on Wednesday, June 29th. Finally, Sidoti lowered comScore from a “buy” rating to a “neutral” rating and set a $30.00 price target on the stock. in a research note on Wednesday, July 13th. Nine analysts have rated the stock with a hold rating and four have given a buy rating to the company. The company currently has a consensus rating of “Hold” and a consensus price target of $40.00.
comScore (NASDAQ:SCOR) opened at 29.65 on Wednesday. The company’s 50-day moving average price is $30.56 and its 200 day moving average price is $29.22. The firm’s market capitalization is $1.16 billion. comScore has a 1-year low of $21.74 and a 1-year high of $46.66.
In related news, major shareholder Plc Wpp acquired 120,000 shares of the business’s stock in a transaction on Tuesday, August 16th. The shares were bought at an average cost of $26.93 per share, with a total value of $3,231,600.00. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. 4.90% of the stock is owned by company insiders.
Hedge funds have recently made changes to their positions in the stock. BlackRock Fund Advisors increased its stake in shares of comScore by 11.8% in the first quarter. BlackRock Fund Advisors now owns 2,337,092 shares of the company’s stock valued at $70,206,000 after buying an additional 245,749 shares in the last quarter. State Street Corp increased its stake in shares of comScore by 121.0% in the first quarter. State Street Corp now owns 1,444,365 shares of the company’s stock valued at $43,388,000 after buying an additional 790,833 shares in the last quarter. Goldman Sachs Group Inc. increased its stake in shares of comScore by 377.7% in the first quarter. Goldman Sachs Group Inc. now owns 38,026 shares of the company’s stock valued at $1,142,000 after buying an additional 30,066 shares in the last quarter. BlackRock Institutional Trust Company N.A. increased its stake in shares of comScore by 66.6% in the first quarter. BlackRock Institutional Trust Company N.A. now owns 1,374,698 shares of the company’s stock valued at $41,296,000 after buying an additional 549,427 shares in the last quarter. Finally, Skylands Capital LLC increased its stake in shares of comScore by 93.4% in the second quarter. Skylands Capital LLC now owns 170,217 shares of the company’s stock valued at $4,065,000 after buying an additional 82,193 shares in the last quarter.
comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.
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