Ford Motor Company announced it was putting its cars on a diet. The goal is for their fleet of cars to lose 750 pounds each. Before the end of this decade, Ford wants each one of its cars to

cut 750 pounds. Of course, the automaker will need help if they are to succeed. Therefore, it went to Dow Chemical to help them with an affordable way to lower the weight of cars, with carbon fiber.

Ford says they already are nearing taking half of the equation out of the way through ways of reducing the size of the car’s engine without taking away too much horsepower through its new EcoBoost Engines. The other half is up to getting lightweight materials and that is why they went to Dow.

A Dow Chemical spokesperson said that weight reduction for Ford customers has been a priority for the company through intelligent design and the partnership with Ford, to develop carbon fiber composites for their vehicles is the next logical step.

The goal is finding a way that cheaper carbon fiber can be developed. Ford said the effort between it and Dow would also leverage work that Dow has begun with AKSA a carbon fiber manufacturer from Turkey and the Oak Ridge National Laboratory a part of the U.S. Department of Energy.

If everything is successful, the components will start appearing on Ford vehicles later on in the decade.