The Mid-Atlantic region is bracing for Hurricane Sandy, set to effect most of the East coast in the coming days. With supermarkets already running short on the likes of bread, milk, and water, consumers are starting to already show signs of panic. With storm conditions that might knock power out for days, JPMorgan Chase (NYSE: JPM) has decided to keep their doors open a little longer to service their customer’s needs, a sign that once again, JPMorgan Chase seems to ‘get it’, while many of their large competitors simply don’t.

In an effort to better serve customers preparing for the approaching storm, Chase will keep most of its branches in the greater New York City area in New York, New Jersey and Connecticut open an extra two hours today, Saturday.

“We know it’s stressful to hear the weather reports, and we’re here to help our customers, who are also our neighbors,” said Colleen Canny, who manages Chase’s network of more than 1,050 branches in the Tri-State area. “We will keep all our branches open if our employees can stay late.”

Most branches are usually open until 2 or 3 p.m. on Saturdays. Chase also has more than 3,200 ATMs in the three states. If Chase customers need assistance before, during or after the storm, they should call 1-888-356-0023.