Julian Castro, the Mayor of San Antonio, Texas and the keynote speaker at the recent Democratic National Convention said that both the Democrats and the Republicans must work better at reaching out to the Hispanic population in the U.S.

He said historically both of the parties have not done enough of an outreach effort to the Hispanic community. He also said that the campaigns must direct speeches to both the second and even the third generation Hispanics in English, which is their dominant language. He called that segment of the Hispanic population one of the biggest segments untapped amongst all of the Hispanic voters.

Castro said that both candidates have not been reaching that segment since they both feel you have to address all Hispanics in Spanish and that is not the case. That group listens to and watches television in English and are not being reached, as they could be if the campaigns would have advertisements in English and not just Spanish.

California Democrat Xavier Becerra, who is the vice chairman of the Democratic Caucus in the House of Representatives, said that his party needs to work harder at elevating Hispanics across the nation and in statewide offices. He also said that Republicans had a ways to go, but have some Hispanics in high ranking in positions and it is a shame that Democrats do not see that the same thing must be done and done soon.

Becerra believes that immigration reform will be accomplished in the near future, but said it would be much harder for Obama to accomplish if his party does not take control of the House and maintain control of the Senate.