Former Florida Governor Jeb Bush delivered what many feel is the most coveted of all endorsements in Republican politics in Florida when he endorsed Connie Mack for the U.S. Senate. He endorsed Mack over George LeMieux in a very strongly contested Senate primary for the GOP.

Unlike many other endorsements, including the endorsement by the presumptive presidential nominee for the Republicans Mitt Romney’s announcement of his support for Mack in May, an endorsement by the only two-term Florida Republican Governor is considered equal to swaying sufficient primary votes to win.

Analysts agreed that many other endorsements in the state are helpful, but do not equal that of the ex-governor’s. A statement released by campaign leaders for Mack said that Bush had called the four-term lawmaker the conservative lawmaker the people of Florida needed and deserved representing them in Washington in the Senate.

Bush said Connie has the conservative values, courage, determination and experience to confront tough issues head on that our nation is facing. Conservatives, said Bush, must return to the Senate majority and Connie is who Floridians need representing them in Washington. In addition, working with fellow Senator Marco Rubio in an attempt to limit spending and reduce the national debt.

Other political analysts said the only other endorsement that could be comparable in its impact among Republicans in Florida would be if Rubio endorsed Mack. A spokesman for Rubio said that the Senator was not going to make an endorsement in the primary. Mack and LeMieux are amongst four candidates in the GOP primary, but they are the frontrunners. Mack has led in the polls and has had his character attacked strongly by LeMieux.