The presidential campaign is starting to heat up just like the NBA playoffs. On Tuesday, Mitt Romney’s campaign released an ad that targeted the Hispanic voters. It built on the recently released jobs report that showed an increase in the unemployment rate for Latinos to 11 percent in May. The rate is 3 points higher than the national average of 8.2 percent. Latinos

The latest Romney campaign ad is available in both English and Spanish although there’s no speaking in it. The video showed images of Hispanics and excerpts of media stories about their financial struggles. The Spanish version is titled Deprimente or Depressing while the English version is called Dismal. It is made in response to the recent Obama campaign that was made to woo Hispanics.

Romney’s new video ad stated that under President Obama, Hispanic unemployment has increased from 10 percent to 11 percent. Since 2008, more Hispanics have fallen into poverty. It also said that the unemployment rate of minority workers is on the raise.

According to the statement released by Romney’s campaign, Obama’s camp claimed in a recently launched Spanish web ad that stated they’re on the right path. Romney disagrees with this assumption and believes that the increasing unemployment rate and more Hispanics in poverty is not the right path for the nation. He said that America can do better with Romney as president.

A few hours after Romney released the web ad Obama’s side gave their rebuttal and described Romney as the candidate who favors the rich. According to an Obama campaign spokesperson, Hispanics would lose the most from Romney’s insistence on the same economic policies that created the economic crisis that the nation is suffering at present. Romney wants to give large tax breaks to the rich, let Wall Street to regulate itself, and allow foreclosures to hit the bottom.