Obama Keeps His Attack on Romney
President Barack Obama’s strategy has been hostile in this presidential race. This was seen in the past between then-presidential hopeful Obama and Hilary Clinton during the 2008 Democratic primaries. But the fight between the two pales in comparison to the attacks seen this year.
But the attacks have been one-sided. Challenger Mitt Romney wants to focus on the issues of the day, such as President Obama’s economic record. But Obama campaign has been attacking Romney on everything but the issues.
The Obama campaign has claimed that Romney is anti-education and someone who doesn’t want to invest in the future. President Obama also ridicules Romney’s personal wealth. Stephanie Cutter, an Obama aide, made unsubstantiated claims that Romney could be a felon for not paying his taxes.
Even Vice President Joe Biden as gotten into the action. He tried to convince voters that Romney wants to return to the days of slavery. Priorities USA, a pro-Obama Super PAC, released an ad that accused Romney of causing the death of a person because he closed down a steel plant. Plus, the Obama campaign claimed that Romney is anti-women as well.
While negative advertising can do damage, it can also backfire. Recent surveys showed that Obama’s smear campaign against Romney has worked but it came with some bad effects, the negativity of Obama’s campaign has taken a greater toll on the president. 32 percent of people surveyed by NBC/WSJ said that they have very negative views of both, which is a record high. 32 percent has a very negative view of Obama while 24 percent of Romney.
It would be tough to recover from that high dissatisfaction number. Voters are not stupid. They know when a line has been crossed and when attacks get too vicious. The electorate tends to like the underdog when lines are crossed by the opponent. This happened in 2004 when CBS News ran a damaging piece on George W. Bush, which turned out to be untrue. Majority of voters sympathized with Bush.