Obama Switches to Florida, while Romney likes Ohio
Television advertising has been increased in Florida by the President Barack Obama campaign. The state is the largest battleground state in the election on November 6. The reelection campaign for Obama has also revved up the television advertising in Wisconsin, Republican vice presidential nominee Paul Ryan’s home state.
In Ohio, Mitt Romney had more ads on the air in what is a historically must win state for Republicans. The Republican candidate is also focusing more in New England in New Hampshire and spending less in North Carolina, a state that is very competitive but will most likely go his way in the election.
There are nine states in the campaign that the Democrats and Republican feel are the most important to spend advertising dollars in, as they are the pivotal ones in attaining the 270 votes needed from the Electoral College to win the election. The TV commercial in those states are evidence that the number of swing states available is shrinking and campaigns are rethinking their strategies as the election is only eight days away.
Obama and support groups had more ads running in Florida that any other state between October 16 and October 22. They had 7,937 ads in the state during that period compared to just 6,323 in the state of Ohio.
Florida has 29 available electoral votes and is more important for Romney to win that it is for Obama to win. In Florida, Romney is currently tied or slightly ahead of Obama in polls. A win for Obama in the sunshine state would most likely seal a win for his reelection.
There has never been a Republican elected to the White House without being victorious in Ohio, which has voted for the winner of the White House in the past 12 straight elections.