Obama Wants to Keep Campaign Fund Battle Close
President Barack Obama is the most prolific fundraiser in presidential campaign history but his Republican rival Mitt Romney won the fundraising battle for the first time in May. The president goes back to a fundraising strategy that worked for him during the 2008 election cycle.
According to observers, the president changed his fundraising strategy to make it look like he’s just trying to keep pace. He said that while they might not be able to out raise Mitt Romney, he is determined to keep the margin close enough that will allow his campaign to win the election the right win.
During the 2008 election cycle, Obama managed to raise $750 million, which broke every fundraising record that includes most donors and most money. His campaigned accomplished it through soliciting and collecting donations under $200. Most of them were via the internet and social media outlets such as MySpace and Facebook.
President Obama shuns public financing to avoid the related spending limits. This makes him the first major party candidate not to use taxpayer money for a general election since the system was started 40 years ago.
In May, Mitt Romney and the Republicans National Committee, known as Romney Victory, got $76.8 million or around $16 million more than President Obama campaign and the Democratic National Committee.
Earlier this week, President Obama sent out an email to his supporters that stated that he will be outspent by Romney. He added that he will be the first president in modern history to be outspent in his re-election bid if the trend continues as they have so far.
David Heller, president of the Democratic strategy company Main Street Communications, said that supporters realize that the situation is not good for the president but they understand that the race will be a close one this year.