Romney Slammed in Spanish Ads by Group Supporting Obama
Priorities USA Action a super PAC that supports President Barack Obama does not have the wherewithal to flood the television or radio with ads like its counterparts. However, it does have enough cash to hit Mitt Romney in an important area, with Hispanic voters.
Priorities USA teamed with Service Employees International Union for an ad campaign on Spanish language television for $4 million that slams the presumptive presidential nominee for the Republican Party. The two groups said the ad campaign is one of the largest independent campaigns to run on Spanish language television.
The campaign is called Romney in his own words or En Sus Propias Palabras. The radio and television ads feature Hispanic voters reacting in a negative way to remarks made by Romney. One ad in Florida features Romney in a clip joking about being unemployed. The ad is split screen with the opposite side showing a Hispanic man wincing while listening to Romney. The ad is also running for the entire summer in Colorado and Nevada, two other important battleground states.
Hispanics are angry and insulted when they see Romney joking about being unemployed, said the secretary treasurer of the SEIU Eliseo Medina. The campaign is similar to one the two groups ran earlier this year while Republican primaries were taking place. Last January they ran radio ads that were titled the two faces of Romney.
It is common knowledge that for the most part Hispanics vote for Democrats and for this election, it seems as if it will remain the same. A Friday poll released by a group called Latino Decisions shows that President Obama enjoys a 43% margin over his challenger among Hispanic voters who are registered.