Targeting Hispanic Voters in U.S. Is Difficult
Both President Barack Obama and Republican presidential nominee Mitt Romney are finding it hard to determine the best approach to take to reach the Hispanic voters. The Hispanic voters have different reasons for choosing Obama or Romney and that makes a single approach to reaching out to them, as a bloc even more difficult.
Hispanic voters range from Republican leaning Cubans in the state of Florida to Democratic Mexican immigrants in the Southwest and Puerto Rican voters in the East. That makes figuring out how to best reach them a very difficult job. In a number of battleground states, Hispanic voters could decide the final outcome. States such as New Mexico, Colorado, Florida, Nevada and others could help decide the November election.
The long term support of the Hispanic vote is even more important. It is projected that the Hispanic population will double and account for close to 30% of the overall population before 2050. Like the majority of minorities, Hispanics tend to lean towards the Democrats. However, a new Pew Research Poll indicates Hispanics also are the nation’s largest growing independent voters. Over 46% of Hispanic voters now are shunning the one party label as opposed to 31% in 2006.
Obama and his Democrat supporters have the advantage with recent polls showing that 65% of Hispanics support him and only 25% back his opponent, Romney. That difference has been helped by the new immigration change in policy that Obama implemented two weeks ago.
Obama, mindful of how diverse the different groups of Hispanics are has custom tailored his campaign’s outreach by tweaking dialect in Spanish for different regions of the country.