The race for President of the United States can now be heard in Spanish, which should come as no big surprise. Hispanics are projected to make up close to 33% of the population in the U.S. by 2050. Already, they are a very crucial voting bloc amongst a number of battleground states, including Nevada, Florida, Virginia and Ohio. Due to the importance of the voting bloc, the campaigns of both President Obama and Mitt Romney have gone Spanish.

Romney for example has received the help of Craig, one of his sons. Craig has acted as a personal translator for his father. He explains in very good Spanish in targeted television ads that his father has strong beliefs and will fight to create jobs and guide the country.

Obama’s campaign has decided to recycle its campaign slogan of 2008, “Si, se puede, which translates to “Yes, we can.” The phrase has a special meaning since it was the late Cesar Chavez’s motto and that of the United Farmworkers Union that he guided. The phrase has been Obama’s way of identifying with and maintaining the Hispanic support he received back in 2008.

Spanish, after English, is the second most used language in the U.S. Close to 37 million residents in the U.S. speak Spanish in their home, which is about 12% of the population. Both first and second generation Hispanics might tend to speak less Spanish on a daily basis, but that is countered by the daily arrival of immigrants who are Spanish speaking.

Many believe immigration is the most important issue for Hispanics, but are surprised when they hear that the majority of Hispanics consider jobs and the economy to be the most important issue of today.