Shares of Baozun Inc (NASDAQ:BZUN) shot up 6.1% during trading on Thursday . The company traded as high as $6.88 and last traded at $6.79, with a volume of 91,068 shares changing hands. The stock had previously closed at $6.40.

Separately, Zacks Investment Research upgraded Baozun from a “hold” rating to a “buy” rating and set a $6.25 price objective for the company in a research report on Tuesday, May 3rd.

The company’s 50 day moving average price is $6.52 and its 200-day moving average price is $6.26. The firm has a market capitalization of $335.18 million and a price-to-earnings ratio of 81.57.

Baozun (NASDAQ:BZUN) last announced its earnings results on Monday, May 23rd. The company reported $0.04 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.03 by $0.01. The firm earned $103.60 million during the quarter, compared to analyst estimates of $93.30 million. On average, equities analysts anticipate that Baozun Inc will post $1.71 EPS for the current fiscal year.

Baozun Inc, formerly Baozun Cayman Inc, is a holding company. The Company through its wholly owned subsidiary, Shanghai Baozun E-Commerce Limited, provides e-commerce solutions in China. The Company is a digital and e-commerce service partner in China. The Company is engaged in providing e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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