Demand Media Inc. (NYSE:DMD) shares fell 0.4% during mid-day trading on Friday . The company traded as low as $5.23 and last traded at $5.33, with a volume of 58,412 shares traded. The stock had previously closed at $5.35.

A number of brokerages have issued reports on DMD. Zacks Investment Research lowered Demand Media from a “buy” rating to a “hold” rating in a research report on Tuesday, May 3rd. B. Riley reiterated a “buy” rating and set a $9.00 price target on shares of Demand Media in a research report on Tuesday, May 10th. Jefferies Group reiterated a “hold” rating on shares of Demand Media in a research report on Tuesday, May 10th. Finally, Roth Capital began coverage on Demand Media in a research report on Wednesday, June 29th. They set a “buy” rating and a $8.00 price target for the company.

The stock’s market cap is $107.73 million. The company has a 50 day moving average price of $5.29 and a 200-day moving average price of $5.26.

Demand Media (NYSE:DMD) last posted its quarterly earnings results on Monday, May 9th. The company reported ($0.29) EPS for the quarter, beating the consensus estimate of ($0.30) by $0.01. The firm earned $27 million during the quarter, compared to analyst estimates of $28.74 million. The company’s revenue was down 18.8% on a year-over-year basis. During the same period last year, the company earned ($0.16) EPS. On average, analysts forecast that Demand Media Inc. will post ($1.16) earnings per share for the current fiscal year.

An institutional investor recently raised its position in Demand Media stock. Dimensional Fund Advisors LP boosted its stake in shares of Demand Media Inc. (NYSE:DMD) by 189.7% during the fourth quarter, Holdings Channel reports. The firm owned 1,056,420 shares of the company’s stock after buying an additional 691,718 shares during the period. Dimensional Fund Advisors LP owned about 5.28% of Demand Media worth $5,810,000 as of its most recent filing with the SEC.

Demand Media, Inc is an Internet company. The Company builds platforms across its media and marketplaces properties to enable communities of creators to reach audiences in various lifestyle categories. The Company’s service offerings include Content and Media, and Marketplaces. Its Content and Media service offering includes its owned and operated online properties that publish media content.

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