Shares of Demand Media Inc. (NYSE:DMD) dropped 0.4% during trading on Friday . The company traded as low as $5.23 and last traded at $5.33, with a volume of 58,412 shares changing hands. The stock had previously closed at $5.35.

DMD has been the topic of a number of analyst reports. Jefferies Group reaffirmed a “hold” rating on shares of Demand Media in a research note on Tuesday, May 10th. Zacks Investment Research lowered Demand Media from a “hold” rating to a “sell” rating in a research note on Thursday, May 12th. Roth Capital initiated coverage on Demand Media in a research note on Wednesday, June 29th. They set a “buy” rating and a $8.00 price objective on the stock. Finally, B. Riley reaffirmed a “buy” rating and set a $9.00 price objective on shares of Demand Media in a research note on Sunday, May 15th.

The firm’s market cap is $107.73 million. The stock has a 50 day moving average price of $5.29 and a 200 day moving average price of $5.26.

Demand Media (NYSE:DMD) last announced its earnings results on Monday, May 9th. The company reported ($0.29) earnings per share for the quarter, beating the consensus estimate of ($0.30) by $0.01. During the same period in the previous year, the firm earned ($0.16) EPS. The business had revenue of $27 million for the quarter, compared to the consensus estimate of $28.74 million. The firm’s revenue was down 18.8% on a year-over-year basis. On average, equities research analysts predict that Demand Media Inc. will post ($1.16) earnings per share for the current year.

An institutional investor recently raised its position in Demand Media stock. Dimensional Fund Advisors LP raised its stake in shares of Demand Media Inc. (NYSE:DMD) by 189.7% during the fourth quarter, Holdings Channel reports. The fund owned 1,056,420 shares of the company’s stock after buying an additional 691,718 shares during the period. Dimensional Fund Advisors LP owned 5.28% of Demand Media worth $5,810,000 as of its most recent SEC filing.

Demand Media, Inc is an Internet company. The Company builds platforms across its media and marketplaces properties to enable communities of creators to reach audiences in various lifestyle categories. The Company’s service offerings include Content and Media, and Marketplaces. Its Content and Media service offering includes its owned and operated online properties that publish media content.

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