Rocket Fuel Inc. (NASDAQ:FUEL) fell 2.1% during mid-day trading on Wednesday . The stock traded as low as $2.29 and last traded at $2.29, with a volume of 73,361 shares changing hands. The stock had previously closed at $2.34.

Several research firms recently issued reports on FUEL. Citigroup Inc. began coverage on Rocket Fuel in a research report on Monday, April 11th. They set a “sell” rating and a $2.50 price target on the stock. Zacks Investment Research downgraded Rocket Fuel from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, April 26th. Wells Fargo & Co. restated a “hold” rating on shares of Rocket Fuel in a research note on Wednesday, May 11th. Piper Jaffray Cos. restated a “hold” rating and set a $4.00 price objective on shares of Rocket Fuel in a research note on Tuesday, May 10th. Finally, BMO Capital Markets restated a “hold” rating and set a $4.00 price objective on shares of Rocket Fuel in a research note on Monday. One research analyst has rated the stock with a sell rating, seven have assigned a hold rating and one has given a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and a consensus price target of $3.71.

The stock has a 50-day moving average of $2.31 and a 200-day moving average of $2.87. The firm’s market capitalization is $97.36 million.

Rocket Fuel (NASDAQ:FUEL) last released its earnings results on Tuesday, May 10th. The company reported ($0.28) earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of ($0.54) by $0.26. The business earned $62.20 million during the quarter, compared to analyst estimates of $94.19 million. The business’s quarterly revenue was up .4% compared to the same quarter last year. During the same period last year, the business earned ($0.60) EPS. Equities analysts expect that Rocket Fuel Inc. will post ($0.74) EPS for the current year.

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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