comScore Inc. (NASDAQ:SCOR) was down 3.2% during mid-day trading on Friday . The company traded as low as $26.50 and last traded at $26.86, with a volume of 376,061 shares changing hands. The stock had previously closed at $27.76.

A number of equities research analysts have issued reports on SCOR shares. Zacks Investment Research raised shares of comScore from a “hold” rating to a “buy” rating and set a $34.00 target price for the company in a research note on Wednesday, April 20th. Cantor Fitzgerald reissued a “hold” rating on shares of comScore in a research note on Sunday, May 15th. Sidoti lowered shares of comScore from a “buy” rating to a “neutral” rating and set a $30.00 target price for the company. in a research note on Wednesday, July 13th. Susquehanna lowered shares of comScore from a “positive” rating to a “neutral” rating in a research note on Wednesday, June 29th. Finally, Telsey Advisory Group lowered shares of comScore from an “outperform” rating to a “market perform” rating and decreased their target price for the company from $60.00 to $35.00 in a research note on Tuesday, June 28th. Eight investment analysts have rated the stock with a hold rating and five have assigned a buy rating to the company. The stock currently has an average rating of “Hold” and a consensus price target of $44.75.

The stock’s market capitalization is $1.04 billion. The firm has a 50-day moving average price of $28.88 and a 200-day moving average price of $32.23.

A number of large investors have recently modified their holdings of the stock. Airain ltd purchased a new stake in shares of comScore during the fourth quarter valued at approximately $1,959,000. TrimTabs Asset Management LLC purchased a new stake in shares of comScore during the fourth quarter valued at approximately $1,908,000. Marshall Wace LLP purchased a new stake in shares of comScore during the fourth quarter valued at approximately $4,615,000. Fiduciary Management Associates LLC purchased a new stake in shares of comScore during the fourth quarter valued at approximately $18,164,000. Finally, State of New Jersey Common Pension Fund D purchased a new stake in shares of comScore during the fourth quarter valued at approximately $10,288,000.

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.