Shares of Rocket Fuel Inc. (NASDAQ:FUEL) shot up 3.2% during trading on Monday . The stock traded as high as $2.31 and last traded at $2.26, with a volume of 293,765 shares. The stock had previously closed at $2.19.

Several brokerages have commented on FUEL. Citigroup Inc. began coverage on shares of Rocket Fuel in a report on Monday, April 11th. They set a “sell” rating and a $2.50 target price on the stock. Zacks Investment Research downgraded shares of Rocket Fuel from a “strong-buy” rating to a “hold” rating in a report on Tuesday, April 26th. Wells Fargo & Co. reiterated a “hold” rating on shares of Rocket Fuel in a report on Wednesday, May 11th. Piper Jaffray Cos. reiterated a “hold” rating and issued a $4.00 price objective on shares of Rocket Fuel in a report on Tuesday, May 10th. Finally, BMO Capital Markets reiterated a “hold” rating and issued a $4.00 price objective on shares of Rocket Fuel in a report on Monday, July 18th. One research analyst has rated the stock with a sell rating, seven have assigned a hold rating and one has issued a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and a consensus target price of $3.71.

The company’s market capitalization is $98.68 million. The company has a 50-day moving average price of $2.30 and a 200-day moving average price of $2.84.

Rocket Fuel (NASDAQ:FUEL) last issued its earnings results on Tuesday, May 10th. The company reported ($0.28) earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.54) by $0.26. The firm earned $62.20 million during the quarter, compared to the consensus estimate of $94.19 million. Rocket Fuel’s revenue for the quarter was up .4% on a year-over-year basis. During the same quarter in the prior year, the business earned ($0.60) earnings per share. Equities analysts predict that Rocket Fuel Inc. will post ($0.74) EPS for the current year.

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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