Baozun Inc (NASDAQ:BZUN) traded down 2.5% during mid-day trading on Friday . The stock traded as low as $6.85 and last traded at $7.11, with a volume of 171,888 shares. The stock had previously closed at $7.29.

Separately, Zacks Investment Research raised shares of Baozun from a “hold” rating to a “buy” rating and set a $6.25 target price for the company in a research report on Tuesday, May 3rd.

The company has a market capitalization of $350.03 million and a P/E ratio of 85.18. The firm has a 50 day moving average of $6.89 and a 200-day moving average of $6.21.

Baozun (NASDAQ:BZUN) last released its quarterly earnings data on Monday, May 23rd. The company reported $0.04 earnings per share for the quarter, beating the Thomson Reuters’ consensus estimate of $0.03 by $0.01. The company earned $103.60 million during the quarter, compared to analyst estimates of $93.30 million. On average, analysts forecast that Baozun Inc will post $0.26 earnings per share for the current fiscal year.

Baozun Inc, formerly Baozun Cayman Inc, is a holding company. The Company through its wholly owned subsidiary, Shanghai Baozun E-Commerce Limited, provides e-commerce solutions in China. The Company is a digital and e-commerce service partner in China. The Company is engaged in providing e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

Get Analysts' Upgrades and Downgrades Daily - Enter your email address below to receive a concise daily summary of analysts' upgrades, downgrades and new coverage with's FREE daily email newsletter.