Shares of Baozun Inc (NASDAQ:BZUN) were up 6.9% during mid-day trading on Monday . The company traded as high as $7.74 and last traded at $7.56, with a volume of 524,062 shares traded. The stock had previously closed at $7.07.

Separately, Zacks Investment Research upgraded shares of Baozun from a “sell” rating to a “buy” rating and set a $8.25 price objective for the company in a report on Tuesday, July 26th.

The stock has a 50 day moving average price of $6.96 and a 200-day moving average price of $6.23. The company has a market capitalization of $425.28 million and a price-to-earnings ratio of 103.49.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Monday, May 23rd. The company reported $0.04 earnings per share (EPS) for the quarter, topping the Zacks’ consensus estimate of $0.03 by $0.01. The firm earned $103.60 million during the quarter, compared to the consensus estimate of $93.30 million. Analysts forecast that Baozun Inc will post $0.26 EPS for the current fiscal year.

Baozun Inc, formerly Baozun Cayman Inc, is a holding company. The Company through its wholly owned subsidiary, Shanghai Baozun E-Commerce Limited, provides e-commerce solutions in China. The Company is a digital and e-commerce service partner in China. The Company is engaged in providing e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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