Demand Media Inc. (NYSE:DMD) shares were down 4.6% on Friday . The stock traded as low as $5.37 and last traded at $5.40, with a volume of 94,057 shares traded. The stock had previously closed at $5.66.

Several research analysts recently weighed in on DMD shares. Roth Capital started coverage on shares of Demand Media in a report on Wednesday, June 29th. They set a “buy” rating and a $8.00 price target on the stock. Jefferies Group restated a “hold” rating on shares of Demand Media in a report on Wednesday, April 13th. Finally, Zacks Investment Research upgraded shares of Demand Media from a “sell” rating to a “hold” rating in a report on Wednesday, June 8th. Two equities research analysts have rated the stock with a hold rating and two have issued a buy rating to the stock. The stock currently has an average rating of “Buy” and an average price target of $7.58.

The company’s market cap is $109.14 million. The company has a 50 day moving average of $5.46 and a 200 day moving average of $5.31.

Demand Media (NYSE:DMD) last issued its quarterly earnings data on Thursday, August 4th. The company reported ($0.25) EPS for the quarter, topping the Thomson Reuters’ consensus estimate of ($0.37) by $0.12. The company earned $24.40 million during the quarter, compared to the consensus estimate of $25.77 million. During the same quarter last year, the company posted ($0.24) earnings per share. The firm’s revenue for the quarter was down 18.1% compared to the same quarter last year. On average, equities research analysts forecast that Demand Media Inc. will post ($1.16) EPS for the current year.

An institutional investor recently raised its position in Demand Media stock. Dimensional Fund Advisors LP increased its stake in Demand Media Inc. (NYSE:DMD) by 189.7% during the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 1,056,420 shares of the company’s stock after buying an additional 691,718 shares during the period. Dimensional Fund Advisors LP owned approximately 5.28% of Demand Media worth $5,810,000 at the end of the most recent quarter.

Demand Media, Inc is an Internet company. The Company builds platforms across its media and marketplaces properties to enable communities of creators to reach audiences in various lifestyle categories. The Company’s service offerings include Content and Media, and Marketplaces. Its Content and Media service offering includes its owned and operated online properties that publish media content.

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