Majesco Entertainment Co. (NASDAQ:COOL) shares hit a new 52-week low during mid-day trading on Wednesday . The stock traded as low as $3.40 and last traded at $3.83, with a volume of 14,377 shares traded. The stock had previously closed at $3.77.

Separately, Maxim Group reissued a “buy” rating and set a $8.00 price objective (down from $10.00) on shares of Majesco Entertainment in a research report on Wednesday, August 3rd.

The firm’s market cap is $7.91 million. The stock has a 50-day moving average of $4.43 and a 200 day moving average of $4.84.

Majesco Entertainment Company is a developer, marketer, publisher and distributor of interactive entertainment for consumers. The Company develops and publishes a range of video games on digital networks through its Midnight City label, including Nintendo’s DS, 3DS, Wii and WiiU, Sony’s PlayStation 3 and 4 (PS3 and PS4), Microsoft’s Xbox 360 and Xbox One and the personal computer (PC).