Majesco Entertainment Co. (NASDAQ:COOL)’s share price hit a new 52-week low during mid-day trading on Wednesday . The company traded as low as $3.40 and last traded at $3.83, with a volume of 14,377 shares. The stock had previously closed at $3.77.

Separately, Maxim Group reiterated a “buy” rating and set a $10.00 target price (up from $9.00) on shares of Majesco Entertainment in a research report on Friday, May 13th.

The stock has a 50-day moving average price of $4.38 and a 200 day moving average price of $4.83. The company’s market cap is $7.71 million.

Majesco Entertainment Company is a developer, marketer, publisher and distributor of interactive entertainment for consumers. The Company develops and publishes a range of video games on digital networks through its Midnight City label, including Nintendo’s DS, 3DS, Wii and WiiU, Sony’s PlayStation 3 and 4 (PS3 and PS4), Microsoft’s Xbox 360 and Xbox One and the personal computer (PC).

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