Baozun Inc (NASDAQ:BZUN) shares shot up 2.4% during mid-day trading on Friday . The company traded as high as $9.67 and last traded at $9.56, with a volume of 135,049 shares changing hands. The stock had previously closed at $9.34.

Separately, Zacks Investment Research upgraded Baozun from a “hold” rating to a “buy” rating and set a $6.25 price target on the stock in a report on Tuesday, May 3rd.

The stock’s 50-day moving average price is $7.78 and its 200 day moving average price is $6.46. The firm has a market cap of $472.49 million and a P/E ratio of 120.38.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings results on Thursday, August 4th. The company reported $0.15 earnings per share (EPS) for the quarter, topping the Zacks’ consensus estimate of $0.02 by $0.13. The business earned $700.30 million during the quarter, compared to analysts’ expectations of $101.81 million. During the same quarter in the previous year, the company posted $0.24 EPS. The company’s quarterly revenue was up 35.3% on a year-over-year basis. Analysts forecast that Baozun Inc will post $0.26 earnings per share for the current year.

Baozun Inc, formerly Baozun Cayman Inc, is a holding company. The Company through its wholly owned subsidiary, Shanghai Baozun E-Commerce Limited, provides e-commerce solutions in China. The Company is a digital and e-commerce service partner in China. The Company is engaged in providing e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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