Baozun Inc (NASDAQ:BZUN) shares rose 2% during mid-day trading on Thursday . The company traded as high as $13.84 and last traded at $13.46, with a volume of 374,680 shares changing hands. The stock had previously closed at $13.19.

Separately, Zacks Investment Research downgraded Baozun from a “buy” rating to a “hold” rating in a report on Monday, August 8th.

The firm’s 50 day moving average is $9.21 and its 200-day moving average is $6.90. The stock has a market cap of $725.88 million and a price-to-earnings ratio of 187.31.

Baozun (NASDAQ:BZUN) last released its quarterly earnings data on Thursday, August 4th. The company reported $0.15 EPS for the quarter, beating the consensus estimate of $0.02 by $0.13. The company had revenue of $700.30 million for the quarter, compared to the consensus estimate of $101.81 million. During the same period last year, the company earned $0.24 EPS. The firm’s revenue for the quarter was up 35.3% on a year-over-year basis. Equities analysts anticipate that Baozun Inc will post $0.26 earnings per share for the current year.

An institutional investor recently raised its position in Baozun stock. Ameriprise Financial Inc. raised its position in shares of Baozun Inc (NASDAQ:BZUN) by 0.7% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 153,867 shares of the company’s stock after buying an additional 1,041 shares during the period. Ameriprise Financial Inc. owned 0.31% of Baozun worth $1,261,000 as of its most recent filing with the SEC.

Baozun Inc, formerly Baozun Cayman Inc, is a holding company. The Company through its wholly owned subsidiary, Shanghai Baozun E-Commerce Limited, provides e-commerce solutions in China. The Company is a digital and e-commerce service partner in China. The Company is engaged in providing e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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