Shares of Health Insurance Innovations Inc. (NASDAQ:HIIQ) were down 3% during mid-day trading on Thursday . The stock traded as low as $5.43 and last traded at $5.55, with a volume of 77,132 shares traded. The stock had previously closed at $5.72.

Several analysts have issued reports on HIIQ shares. Zacks Investment Research upgraded shares of Health Insurance Innovations from a “hold” rating to a “strong-buy” rating and set a $5.00 price target on the stock in a research report on Thursday, August 11th. TheStreet upgraded shares of Health Insurance Innovations from a “sell” rating to a “hold” rating in a research report on Monday, May 23rd. Raymond James Financial Inc. lowered shares of Health Insurance Innovations from a “strong-buy” rating to a “market perform” rating in a research report on Thursday, June 9th. Finally, Northland Securities initiated coverage on shares of Health Insurance Innovations in a research report on Tuesday, June 7th. They set an “outperform” rating on the stock.

The firm’s 50 day moving average is $4.62 and its 200 day moving average is $5.47. The firm has a market cap of $43.55 million and a price-to-earnings ratio of 11.67.

Health Insurance Innovations (NASDAQ:HIIQ) last announced its quarterly earnings data on Monday, August 8th. The company reported $0.27 EPS for the quarter, topping the Zacks’ consensus estimate of $0.06 by $0.21. The business earned $44.50 million during the quarter, compared to the consensus estimate of $37.11 million. Equities research analysts anticipate that Health Insurance Innovations Inc. will post $0.63 earnings per share for the current year.

In other Health Insurance Innovations news, major shareholder Cannell Capital Llc acquired 11,144 shares of the business’s stock in a transaction dated Wednesday, June 29th. The shares were acquired at an average price of $3.94 per share, with a total value of $43,907.36. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Patrick Mcnamee purchased 15,000 shares of the company’s stock in a transaction on Wednesday, August 10th. The shares were purchased at an average cost of $4.52 per share, for a total transaction of $67,800.00. The disclosure for this purchase can be found here.

Health Insurance Innovations, Inc is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans.

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