Shares of Telefonica Brasil SA (NYSE:VIV) reached a new 52-week high during mid-day trading on Tuesday . The company traded as high as $15.55 and last traded at $15.51, with a volume of 552,820 shares. The stock had previously closed at $15.29.

A number of research firms have weighed in on VIV. Credit Suisse Group AG cut Telefonica Brasil SA from an “outperform” rating to a “neutral” rating in a report on Wednesday, May 25th. Zacks Investment Research upgraded Telefonica Brasil SA from a “hold” rating to a “buy” rating and set a $15.00 price target for the company in a report on Monday, July 4th. Morgan Stanley cut Telefonica Brasil SA from an “overweight” rating to an “equal weight” rating in a report on Wednesday, July 6th. Goldman Sachs Group restated a “neutral” rating on shares of Telefonica Brasil SA in a report on Tuesday, June 28th. Finally, Barclays PLC upped their price target on Telefonica Brasil SA from $17.00 to $17.50 and gave the stock an “overweight” rating in a report on Thursday, July 28th. One analyst has rated the stock with a sell rating, four have issued a hold rating and one has assigned a buy rating to the stock. The stock currently has an average rating of “Hold” and a consensus price target of $13.88.

The firm has a market capitalization of $26.29 billion and a P/E ratio of 21.84. The company’s 50-day moving average is $14.72 and its 200-day moving average is $12.64.

Telefonica Brasil SA is a mobile telecommunications company in Brazil offering postpaid mobile services. The Company also operates as a fixed telecommunications company in the state of Sao Paulo. It offers its clients a portfolio of products, including mobile and fixed voice, mobile data, fixed broadband, ultra-fast broadband (UBB), Pay television, information technology and digital services (such as e-health, cloud and financial services).

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