Time (NYSE: TIME) and Martha Stewart Living Omnimedia (NYSE:MSO) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, risk, profitabiliy and dividends.

Earnings & Valuation

This table compares Time and Martha Stewart Living Omnimedia’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Time $3.03 billion 0.45 $383.00 million ($0.68) -20.07
Martha Stewart Living Omnimedia N/A N/A N/A N/A N/A

Time has higher revenue and earnings than Martha Stewart Living Omnimedia.

Analyst Recommendations

This is a summary of current recommendations and price targets for Time and Martha Stewart Living Omnimedia, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Time 0 4 1 0 2.20
Martha Stewart Living Omnimedia 0 0 0 0 N/A

Time presently has a consensus target price of $15.20, suggesting a potential upside of 11.36%. Given Time’s higher possible upside, analysts clearly believe Time is more favorable than Martha Stewart Living Omnimedia.

Insider and Institutional Ownership

91.9% of Time shares are held by institutional investors. 1.9% of Time shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Time and Martha Stewart Living Omnimedia’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Time -2.18% 7.30% 2.54%
Martha Stewart Living Omnimedia -8.47% -9.42% -5.83%

Dividends

Time pays an annual dividend of $0.16 per share and has a dividend yield of 1.2%. Martha Stewart Living Omnimedia does not pay a dividend. Time pays out -23.5% of its earnings in the form of a dividend.

Summary

Time beats Martha Stewart Living Omnimedia on 10 of the 10 factors compared between the two stocks.

About Time

Time Inc. is a media and content company. The Company offers a portfolio of news and lifestyle brands across a range of interest areas. As of December 31, 2016, the Company’s brands included People, Time, Fortune, Sports Illustrated, InStyle, Real Simple, Southern Living, Entertainment Weekly, Food & Wine, Travel + Leisure and Essence, as well as approximately 50 titles in the United Kingdom. The Company also offers its brands through other media and platforms including licensing, video and television, live events and paid products and services. The Company also offers events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen. It is a subscription marketer in the United States media industry. It also offers its advertisers a range of analytics and research services, including consumer insights, audience measurement and accountability reporting.

About Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia, Inc. is a global lifestyle company. The Company operates in three segments: Publishing, Merchandising and Broadcasting. The Publishing segment primarily consists of the Company’s operations related to its magazines and books, as well as its digital operations, which includes the Website, marthastewart.com. The Merchandising segment primarily consists of the Company’s operations related to the design and branding of merchandise and related collateral and packaging materials that are distributed by its retail and manufacturing partners. The Merchandising segment also includes the licensing of talent services for television programming. The Broadcasting segment consists of the Company’s limited television operations and its satellite radio operations. Its Website includes Martha Stewart Living, Martha Stewart Collection, Martha Stewart Pets, Martha Stewart Crafts, Martha Stewart Weddings, Everyday Food and Emeril.

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