Harley-Davidson, Inc. (NYSE:HOG) had its price objective lowered by Stifel Nicolaus from $61.00 to $55.00 in a report published on Friday morning, MarketBeat.com reports. Stifel Nicolaus currently has a hold rating on the stock.

HOG has been the topic of several other research reports. UBS AG reissued a neutral rating and set a $57.00 target price on shares of Harley-Davidson in a research report on Monday, April 17th. BidaskClub raised Harley-Davidson from a hold rating to a buy rating in a research report on Friday, June 23rd. Jefferies Group LLC reissued a hold rating and set a $49.00 target price on shares of Harley-Davidson in a research report on Tuesday, July 4th. Barclays PLC reissued an equal weight rating and set a $52.00 target price (down previously from $53.00) on shares of Harley-Davidson in a research report on Friday, April 21st. Finally, Tigress Financial reissued a buy rating on shares of Harley-Davidson in a research report on Friday, March 17th. One research analyst has rated the stock with a sell rating, twenty have issued a hold rating and six have issued a buy rating to the company’s stock. The company currently has a consensus rating of Hold and a consensus target price of $55.50.

Shares of Harley-Davidson (NYSE:HOG) traded up 0.74% on Friday, reaching $52.00. 3,222,918 shares of the company’s stock were exchanged. Harley-Davidson has a one year low of $47.03 and a one year high of $63.40. The firm has a market cap of $9.15 billion, a PE ratio of 14.83 and a beta of 0.86. The company has a 50 day moving average price of $53.81 and a 200 day moving average price of $57.40.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, April 18th. The company reported $1.05 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $1.02 by $0.03. The business had revenue of $1.33 billion for the quarter, compared to analysts’ expectations of $1.35 billion. Harley-Davidson had a return on equity of 31.69% and a net margin of 12.50%. The company’s revenue for the quarter was down 15.7% on a year-over-year basis. During the same period in the prior year, the firm earned $1.36 EPS. Analysts expect that Harley-Davidson will post $3.74 EPS for the current fiscal year.

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Large investors have recently modified their holdings of the company. Vanguard Group Inc. boosted its stake in shares of Harley-Davidson by 3.2% in the first quarter. Vanguard Group Inc. now owns 17,416,731 shares of the company’s stock worth $1,053,712,000 after buying an additional 534,966 shares during the period. BlackRock Inc. boosted its stake in shares of Harley-Davidson by 2,897.2% in the first quarter. BlackRock Inc. now owns 10,569,899 shares of the company’s stock worth $639,479,000 after buying an additional 10,217,239 shares during the period. Dodge & Cox bought a new stake in shares of Harley-Davidson during the fourth quarter worth $517,798,000. LSV Asset Management boosted its stake in shares of Harley-Davidson by 2.1% in the first quarter. LSV Asset Management now owns 4,004,414 shares of the company’s stock worth $242,267,000 after buying an additional 80,843 shares during the period. Finally, Morgan Stanley boosted its stake in shares of Harley-Davidson by 10.1% in the first quarter. Morgan Stanley now owns 3,533,329 shares of the company’s stock worth $213,767,000 after buying an additional 322,982 shares during the period. Hedge funds and other institutional investors own 84.94% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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