Zacks Investment Research upgraded shares of Rocket Fuel Inc. (NASDAQ:FUEL) from a sell rating to a hold rating in a report published on Wednesday morning.

According to Zacks, “Rocket Fuel Inc. is a leading provider of artificial intelligence advertising solutions for digital marketers. They deliver a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. “

Several other research analysts have also recently commented on FUEL. ValuEngine raised Rocket Fuel from a sell rating to a hold rating in a research report on Thursday, July 6th. Credit Suisse Group cut Rocket Fuel from an outperform rating to a neutral rating and raised their target price for the stock from $4.50 to $4.75 in a research report on Wednesday, May 10th. One equities research analyst has rated the stock with a sell rating and six have issued a hold rating to the stock. Rocket Fuel currently has a consensus rating of Hold and an average price target of $3.49.

Rocket Fuel (NASDAQ FUEL) opened at 2.69 on Wednesday. The stock’s 50 day moving average price is $2.95 and its 200 day moving average price is $3.18. The company’s market capitalization is $124.93 million. Rocket Fuel has a 12-month low of $1.70 and a 12-month high of $5.90.

Rocket Fuel (NASDAQ:FUEL) last posted its quarterly earnings data on Tuesday, May 9th. The technology company reported ($0.32) earnings per share for the quarter, beating the consensus estimate of ($0.42) by $0.10. Rocket Fuel had a negative return on equity of 44.37% and a negative net margin of 15.09%. The company had revenue of $95.20 million during the quarter, compared to analysts’ expectations of $102.15 million. During the same period in the prior year, the business earned ($0.28) earnings per share. Rocket Fuel’s revenue for the quarter was down 9.1% compared to the same quarter last year. On average, equities analysts anticipate that Rocket Fuel will post ($0.76) EPS for the current fiscal year.

ILLEGAL ACTIVITY NOTICE: “Rocket Fuel Inc. (FUEL) Upgraded to Hold at Zacks Investment Research” was originally reported by Daily Political and is the sole property of of Daily Political. If you are accessing this piece on another domain, it was illegally stolen and reposted in violation of U.S. & international copyright and trademark legislation. The original version of this piece can be read at https://www.dailypolitical.com/2017/07/18/rocket-fuel-inc-fuel-upgraded-to-hold-at-zacks-investment-research.html.

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Renaissance Technologies LLC raised its stake in shares of Rocket Fuel by 12.5% in the fourth quarter. Renaissance Technologies LLC now owns 2,978,000 shares of the technology company’s stock worth $5,092,000 after buying an additional 330,300 shares during the period. A.R.T. Advisors LLC raised its stake in shares of Rocket Fuel by 505.3% in the fourth quarter. A.R.T. Advisors LLC now owns 77,476 shares of the technology company’s stock worth $132,000 after buying an additional 64,676 shares during the period. TFS Capital LLC acquired a new stake in shares of Rocket Fuel during the first quarter worth $786,000. Federated Investors Inc. PA raised its stake in shares of Rocket Fuel by 26.7% in the fourth quarter. Federated Investors Inc. PA now owns 114,252 shares of the technology company’s stock worth $195,000 after buying an additional 24,081 shares during the period. Finally, Segantii Capital Management Ltd acquired a new stake in shares of Rocket Fuel during the first quarter worth $223,000. Hedge funds and other institutional investors own 31.74% of the company’s stock.

Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

Get a free copy of the Zacks research report on Rocket Fuel (FUEL)

For more information about research offerings from Zacks Investment Research, visit Zacks.com

Analyst Recommendations for Rocket Fuel (NASDAQ:FUEL)

Receive News & Ratings for Rocket Fuel Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Rocket Fuel Inc. and related companies with MarketBeat.com's FREE daily email newsletter.