Harley-Davidson, Inc. (NYSE:HOG) was the target of unusually large options trading on Monday. Traders bought 18,013 call options on the company. This represents an increase of 764% compared to the typical volume of 2,085 call options.

A number of equities analysts recently commented on the company. Barclays PLC decreased their price target on Harley-Davidson from $52.00 to $45.00 and set an “underperform” rating for the company in a research note on Wednesday. Goldman Sachs Group, Inc. (The) decreased their price target on Harley-Davidson from $51.00 to $46.00 and set a “neutral” rating for the company in a research note on Wednesday. Longbow Research reiterated a “neutral” rating on shares of Harley-Davidson in a research note on Friday, July 14th. Stifel Nicolaus decreased their price target on Harley-Davidson from $61.00 to $55.00 and set a “hold” rating for the company in a research note on Friday, July 14th. Finally, BidaskClub downgraded Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Wednesday, July 12th. Two analysts have rated the stock with a sell rating, nineteen have issued a hold rating and six have assigned a buy rating to the company’s stock. The stock currently has a consensus rating of “Hold” and a consensus price target of $54.83.

A number of institutional investors have recently made changes to their positions in the stock. Independent Advisor Alliance raised its position in shares of Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock valued at $200,000 after buying an additional 2,772 shares in the last quarter. Wayne Hummer Investments L.L.C. acquired a new position in shares of Harley-Davidson during the first quarter valued at $200,000. Stokes & Hubbell Capital Management LLC acquired a new position in shares of Harley-Davidson during the first quarter valued at $201,000. Putnam Investments LLC acquired a new position in shares of Harley-Davidson during the fourth quarter valued at $204,000. Finally, Appleton Group LLC acquired a new position in shares of Harley-Davidson during the first quarter valued at $210,000. Institutional investors and hedge funds own 84.94% of the company’s stock.

Shares of Harley-Davidson (NYSE HOG) opened at 48.77 on Thursday. The company has a market cap of $8.58 billion, a PE ratio of 13.91 and a beta of 0.86. The company’s 50-day moving average price is $53.34 and its 200 day moving average price is $56.71. Harley-Davidson has a one year low of $46.00 and a one year high of $63.40.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating the Thomson Reuters’ consensus estimate of $1.38 by $0.10. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. The business had revenue of $1.58 billion for the quarter, compared to analyst estimates of $1.60 billion. During the same period in the prior year, the business posted $1.55 earnings per share. Harley-Davidson’s revenue was down 5.6% compared to the same quarter last year. Equities analysts forecast that Harley-Davidson will post $3.46 EPS for the current fiscal year.

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Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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