J.Jill (NASDAQ: JILL) and Chico’s FAS (NYSE:CHS) are both small-cap cyclical consumer goods & services companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends and profitabiliy.

Profitability

This table compares J.Jill and Chico’s FAS’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
J.Jill 4.83% 25.34% 5.60%
Chico’s FAS 3.86% 17.36% 9.57%

Insider & Institutional Ownership

95.6% of Chico’s FAS shares are owned by institutional investors. 3.0% of Chico’s FAS shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares J.Jill and Chico’s FAS’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
J.Jill $657.52 million 0.77 $100.79 million N/A N/A
Chico’s FAS $2.42 billion 0.48 $281.35 million $0.71 13.00

Chico’s FAS has higher revenue and earnings than J.Jill.

Dividends

Chico’s FAS pays an annual dividend of $0.33 per share and has a dividend yield of 3.6%. J.Jill does not pay a dividend. Chico’s FAS pays out 46.5% of its earnings in the form of a dividend. J.Jill has raised its dividend for 7 consecutive years.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for J.Jill and Chico’s FAS, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
J.Jill 0 2 7 0 2.78
Chico’s FAS 0 9 5 0 2.36

J.Jill presently has a consensus target price of $16.13, indicating a potential upside of 39.25%. Chico’s FAS has a consensus target price of $13.58, indicating a potential upside of 47.17%. Given Chico’s FAS’s higher probable upside, analysts plainly believe Chico’s FAS is more favorable than J.Jill.

Summary

J.Jill beats Chico’s FAS on 8 of the 15 factors compared between the two stocks.

J.Jill Company Profile

J.Jill, Inc. (J.Jill) operates as a specialty retailer in the women’s apparel industry. J.Jill is a women’s apparel brand focused on customer in the 40-65 age segment. The Company operates an integrated omni-channel platform that is diversified across its retail stores, Website and catalogs. It operates in the retail and direct channels segment. Its direct channel consists of its Website and catalog orders. As of January 28, 2017, it operated 275 stores in 43 states. The Company also offers a range of footwear and accessories, including scarves, jewelry and hosiery. Its products are marketed under the J.Jill brand name and sold through its direct and retail channels. It offers two sub-brands as extensions of its brand aesthetic: Pure Jill and Wearever. Its Website provides customers with access to the J.Jill product offering and features content, including updates on new collections and guidance on how to wear and wardrobe its styles.

Chico’s FAS Company Profile

Chico’s FAS, Inc. is an omni-channel specialty retailer of women’s private branded, casual-to-dressy clothing, intimates and accessories, operating under the Chico’s, White House Black Market (WHBM) and Soma brand names. The Company is also engaged in the sale of merchandise in its domestic and international retail stores. The Chico’s brand sells private branded clothing focusing on women 45 and older. Chico’s apparel includes the Black Label, Zenergy and Travelers collections. The WHBM brand sells private branded clothing focusing on women 35 and older. WHBM sells clothing and accessory items, including everyday basics, wear-to-work, denim and occasion. It offers black and white color palette. The accessories at WHBM include shoes, belts, scarves, handbags and jewelry. The Soma brand sells private branded lingerie, sleepwear, loungewear, activewear and beauty products focusing on women 35 and older. The lingerie category includes bras, panties, shapewear and swimwear.

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