Liberty Media Corporation (NASDAQ: LSXMK) and CBS Corporation (NYSE:CBS) are both mid-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitabiliy, earnings, institutional ownership, valuation and risk.

Volatility and Risk

Liberty Media Corporation has a beta of 2.52, indicating that its stock price is 152% more volatile than the S&P 500. Comparatively, CBS Corporation has a beta of 1.71, indicating that its stock price is 71% more volatile than the S&P 500.

Dividends

CBS Corporation pays an annual dividend of $0.72 per share and has a dividend yield of 1.1%. Liberty Media Corporation does not pay a dividend. CBS Corporation pays out 63.7% of its earnings in the form of a dividend. CBS Corporation has increased its dividend for 5 consecutive years.

Earnings & Valuation

This table compares Liberty Media Corporation and CBS Corporation’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Liberty Media Corporation $5.11 billion 2.88 $1.71 billion $1.24 35.40
CBS Corporation $12.92 billion 2.00 $3.03 billion $1.13 56.30

CBS Corporation has higher revenue and earnings than Liberty Media Corporation. Liberty Media Corporation is trading at a lower price-to-earnings ratio than CBS Corporation, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Liberty Media Corporation and CBS Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Liberty Media Corporation N/A N/A N/A
CBS Corporation 3.96% 41.55% 7.63%

Analyst Ratings

This is a summary of recent ratings and price targets for Liberty Media Corporation and CBS Corporation, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liberty Media Corporation 0 1 1 0 2.50
CBS Corporation 0 5 21 0 2.81

Liberty Media Corporation currently has a consensus target price of $39.00, suggesting a potential downside of 11.14%. CBS Corporation has a consensus target price of $71.98, suggesting a potential upside of 13.14%. Given CBS Corporation’s stronger consensus rating and higher possible upside, analysts plainly believe CBS Corporation is more favorable than Liberty Media Corporation.

Institutional and Insider Ownership

78.2% of Liberty Media Corporation shares are owned by institutional investors. Comparatively, 75.3% of CBS Corporation shares are owned by institutional investors. 1.7% of CBS Corporation shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

CBS Corporation beats Liberty Media Corporation on 12 of the 17 factors compared between the two stocks.

About Liberty Media Corporation

Liberty Media Corporation owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. The Company’s principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company’s segments are SIRIUS XM, and Corporate and other. SIRIUS XM provides a subscription-based satellite radio service. Through its subsidiaries and affiliates, the Company principally operates in North America. The Company also owns a portfolio of minority equity investments in publicly traded media companies, including Time Warner, Inc. and Viacom, Inc. SIRIUS XM transmits music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through two satellite radio systems.

About CBS Corporation

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

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