News headlines about Brookdale Senior Living (NYSE:BKD) have trended somewhat positive this week, Accern Sentiment Analysis reports. Accern identifies negative and positive press coverage by analyzing more than 20 million news and blog sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Brookdale Senior Living earned a daily sentiment score of 0.18 on Accern’s scale. Accern also assigned media stories about the company an impact score of 45.5062531994531 out of 100, indicating that recent press coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.

These are some of the media stories that may have impacted Accern’s scoring:

Brookdale Senior Living (BKD) traded down 0.53% during mid-day trading on Friday, reaching $13.12. The company had a trading volume of 2,054,563 shares. The stock’s market cap is $2.44 billion. The firm’s 50-day moving average price is $14.55 and its 200-day moving average price is $14.02. Brookdale Senior Living has a 12 month low of $10.65 and a 12 month high of $18.46.

Brookdale Senior Living (NYSE:BKD) last released its quarterly earnings data on Monday, May 8th. The company reported ($0.05) EPS for the quarter, beating the Zacks’ consensus estimate of ($0.12) by $0.07. Brookdale Senior Living had a negative net margin of 9.77% and a positive return on equity of 13.22%. The business had revenue of $1.22 billion during the quarter, compared to analysts’ expectations of $1.21 billion. During the same quarter in the prior year, the company earned $0.58 EPS. The firm’s quarterly revenue was down 3.7% on a year-over-year basis. Equities research analysts forecast that Brookdale Senior Living will post $1.80 EPS for the current fiscal year.

BKD has been the subject of several recent analyst reports. Jefferies Group LLC reaffirmed a “buy” rating on shares of Brookdale Senior Living in a research report on Tuesday, May 2nd. Zacks Investment Research raised Brookdale Senior Living from a “hold” rating to a “buy” rating and set a $16.00 target price for the company in a research report on Monday, July 3rd. ValuEngine cut Brookdale Senior Living from a “buy” rating to a “hold” rating in a research report on Friday, June 2nd. Finally, BidaskClub cut Brookdale Senior Living from a “hold” rating to a “sell” rating in a research report on Wednesday, July 19th. Three equities research analysts have rated the stock with a sell rating, two have issued a hold rating and five have issued a buy rating to the company’s stock. The company has an average rating of “Hold” and a consensus target price of $18.86.

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About Brookdale Senior Living

Brookdale Senior Living Inc operates senior living communities in the United States. The Company operates independent living, assisted living and dementia-care communities, and continuing care retirement centers (CCRCs). It operates through five segments: Retirement Centers; Assisted Living; CCRCs-Rental; Brookdale Ancillary Services and Management Services.

Insider Buying and Selling by Quarter for Brookdale Senior Living (NYSE:BKD)

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